“Crafting sustainability, weaving stories…”
Senyü’s purpose is to celebrate the rich craft heritage of North East India by forming ethical and equitable partnerships with crafts people themselves. We stand for mutual exchange of culture and creativity, respecting the richness of tradition and sharing stories with deep authenticity. Each of our products represents the delicate culmination of contemporary style and ancient traditions, created by highly skilled crafts people using practices handed down through generations…
About Us
Senyü is an ethical and sustainable brand established with the goal of connecting artisan craftspeople of North East India with overseas markets through our curated collection of contemporary, high quality, handcrafted, authentic and unique products.
We nurture equitable working partnerships with craft producers to ensure the shortest possible supply chain between the maker of the product and its eventual keeper. This is principle among our values, to ensure that individuals receive a fair and financially sustainable income for their skilful work. Craft practices are entangled with culture, society and identity, it is crucial that equitable and respectful working relationships are fostered in order to help sustain these practices for future generations.
Our clients and customers appreciate quality and longevity, and the distinctive, nuanced variation of truly handcrafted products. They value the very low environmental footprint of traditional craft techniques. No two pieces are exactly alike, and variety is recognised as the expression of creativity by skilled makers who enjoy and cherish their craft. We acknowledge that our clients and customers find their own meanings in the rich stories of the products we source, and we strongly believe that through honest expression of craft traditions and heritage, culture is no longer appropriated, it is shared.
Our Story
Senyü is founded by designer Jordi Hemstock and her husband Ollie, inspired by the beauty and richness of Jordi’s native Nagaland…
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Our Values
Our goals are ambitious and the world is a complex place, so through lots of deliberations we carefully defined what we stand for with 7 core values…
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